Looking for a comprehensive review of Rowe Casa Organics? Here are my honest thoughts about the brand, including which products to get and what to avoid.
In the last decade, consumer demand for safe and effective products has increased dramatically. With the explosion of clean beauty in the early 2010s, many people started questioning the safety of the ingredients in their home and cleaning products. While disrupting a well-established industry isn’t easy, Rowe Casa Organics took on the challenge and has seen tremendous growth since it launched in 2017.
Finding honest and transparent brands that disclose their ingredients, test for contaminants, and work effectively isn’t an easy task. Luckily, I like a good challenge! After quite a bit of research, I decided to test out Rowe Casa Organics, specifically the home and body products. Now, it’s one of the few brands I use on a daily basis.
Wondering if it’s worth a shot? Here’s an in-depth review of Rowe Casa Organics, including ingredients, performance, and which products are worth it.
If you’re here just looking for a promotion code (hey, I get it!), use code coconuts for 20% off your first purchase. For a better idea of what to get, read on below!
What is Rowe Casa Organics?
Rowe Casa Organics is a family-owned brand that sells a variety of home, wellness, and cosmetic products made with simple ingredients. The company was founded in 2017 by sisters Jill and Alicia Rowe, who wanted to create safe and effective products for their families.
The first product Rowe Casa Organics brought to market was Elderberry Immune Support. In the early days, Jill Rowe used to have people lined up outside waiting to claim one of her bottles of elderberry syrup. Since then, the company has grown tremendously, and now sells over 250 products that meet exceptionally high standards of safety, quality, and transparency.
Rowe Casa Organics is based in Texarkana, Texas, and all of the products are manufactured in Texas. Products are sold through the Rowe Casa Organics website and select wholesalers.
Is Rowe Casa Organics a clean brand?
Rowe Casa Organics is considered a “clean” brand, meaning they focus on using non-toxic and natural ingredients in their products. Their mission is to provide safe products you can trust that are carefully researched and formulated to ensure maximum potency, efficacy, and quality.
After reviewing the company’s mission, sourcing, and ingredients, Rowe Casa Organics does not use any known harmful ingredients, including undisclosed fragrance, endocrine disruptors, carcinogens, formaldehyde, chemical sunscreens, parabens, phthalates, retinols, sulfates, PEGs, and phenoxyethanol. This is important, since the FDA currently only regulates 11 chemicals for use in cosmetics.
All of the ingredients used go through rigorous testing for contaminants, heavy metals, mold, pesticides and other known toxins. If an ingredient does not pass this meticulous testing, it is rejected immediately and not used.
Currently, the FDA and EU only provide recommended safety standards when it comes to contaminants and heavy metals, and do not require testing to prove products fall within these standards. The only way to know a product is truly safe is to purchase from brands that proactively do testing.
Are Rowe Casa Organics products natural?
While there is no regulation on the term “natural” in the cosmetics industry, Rowe Casa does use safe, naturally-derived ingredients in their products. All of their 250+ products are carefully researched and formulated with your health, wellness, and safety in mind.
While natural ingredients are great, it’s not the most important thing when it comes to safety. Some natural substances, like clay, are highly susceptible to heavy metal contamination. This is why it’s paramount that brands source high quality ingredients and proactively test for contaminants.
From a clean beauty perspective, there are plenty of natural and synthetic ingredients that are safe and effective. And while it’s often overlooked, it’s also important to source ingredients that are less likely to be contaminated, and test those ingredients for contaminants. Rowe Casa Organics is currently doing both, which means the have a much higher standard than most in their industry.
There are plenty of natural and synthetic ingredients that are safe and highly effective. Just because an ingredient is natural doesn’t necessarily mean it’s completely safe or that you should use it on your skin. Unfortunately, Some natural substances, like clay, are highly susceptible to heavy metal contamination. This is why it’s absolutely paramount that brands proactively test for contaminants, even though the law doesn’t require it.
Transparency
Rowe Casa Organics definitely offers transparency with their products. When it comes to each product page, the ingredients list is located as a drop down right under the product—no digging or downloading .pdfs to find it.
Certified organic ingredients are properly annotated on each label, and they do not use undisclosed fragrance in any of their products. They also publish purity reports for all essential oils purchased on their website.
For product reviews, the company publishes all reviews on each product, including negative ones. Reviews are filtered by most recent instead of by rating, which many brands do to hide negative ones.
While Rowe Casa Organics does not offer any information about what ingredients aren’t included in their products, they are very transparent with their messaging and mission. Their customer service is very responsive and personable, and offers personal answers for consumers about product use, testing, and safety.
Honest Rowe Casa Review: Best and Worst Products
Rowe Casa Organics has set itself apart in the industry as brand that offers safe and effective personal care, home, and cleaning products. They have an extensive product range, and offer safer alternatives for just about every product you use in your home. From my experience, the products work well and smell amazing. The scents are not overwhelming and dissipate quickly. I’ve come to LOVE the home care products, and use many of them daily.
Here is a comprehensive review of Rowe Casa Organics products and what I’ve tested personally:
Hair Spritz
The Hair Spritz is a light and refreshing spray that stimulates hair growth and adds volume, strength, and luster to your hair. It also softens dry, frizzy hair. You spray it on your hair after showering and before drying.
The good:
- A simple formula. It’s lightweight and smells great!
- Feels great on your hair. I use it to help bring a bit of moisture to my hair and scalp and reduce frizz.
- Easy to use! My hair dries quicker after using it.
- Comes in a glass bottle
The bad:
- The bottle is pretty small. Because I have thicker, longer hair, I have to use quite a few sprays to see the effects. But I love it!
Tart Cherry Sleep Support
Tart cherry juice is all the rage right now! It contains tryptophan and melatonin, which can help regulate sleep. The Tart Cherry Sleep Support contains tart cherries, Chamomile and Valerian Root to help you relax and fall asleep easier. You take 1-2 tablespoons before bed.
The good:
- This is a concentrated dose of tart cherries, and the added Chamomile and Valerian root make it magical for sleep
- It tastes good! Easy to take.
- This has effectively replaced the melatonin for me when my sleep becomes disrupted!
- Comes in a glass bottle
The bad:
- You have to use it all within 2-3 months, which can be hard if you’re not using it nightly like me
Hand Soap
Simple and effective foaming Hand Soap. They’re handcrafted and come in a variety of scents, including holiday scents like Pumpkin Spice and Christmas Cheer!
The good:
- Plenty of lather and the soap is soft and nourishing
- It doesn’t dry out my hands or cause cracks/redness, even when sickness is going around and we’re hand washing more
- The dispenser works well. It doesn’t get stuck and the soap doesn’t bubble out.
- The scents are light, refreshing, and dissipate quickly
- Comes in a glass bottle
The bad:
- Instead of dispensing the soap downward, it comes out slightly forward and falls down into your hand. This took just a second for my kids to relearn but now we’re good!
- No refill options. Hopefully this will be an option in the future!
Bar Soap
Handcrafted Bar Soap made with goat’s milk. Theses are super nourishing and great for all skin types.
The good:
- So soft and nourishing, especially dry skin. If you have problematic skin or workout/use the sauna, try the Charcoal + Oatmeal Bar to help remove sweat and impurities. As someone who used to use Dr. Bronner’s soap bars, these are my new favorite!
- Affordable. This is a great price for handcrafted soap.
- The scents are light, refreshing, and gentle. My favorite is the Frankincense and Lavender.
- No plastic packaging
The bad:
- I honestly have nothing to say here!
Beeswax Candles
Non-toxic Beeswax Candles made with organic beeswax, coconut oil, and pure essential oils! I absolutely LOVE these candles. My first purchase was the Pumpkin Spice Candle, and I immediately ordered more for gifts for family members. Of all of the Rowe Casa Organics products in my review, this is my favorite!
The good:
- Sleek and beautiful glass containers. They look great on my kitchen table!
- Light and fresh scents that don’t overpower the room or cause headaches.
- Long lasting. I light my candle 5x a week during dinner, and they last about a month.
- Did I mention how much I LOVE Pumpkin Spice and Christmas Cheer?
The bad:
- Price. While these are much more affordable than other non-toxic candles, they are typically a bit more than conventional options. Definitely use a coupon code or stock up during sales!
Elderberry Immune Support
Elderberry Immune Support is a tasty tonic you can take in the winter or whenever you’re feeling under the weather. I regularly use elderberry to help shorten the duration of cold symptoms. While I’ve taken many elderberry supplements and have even made my own elderberry syrup in the past—this one is my favorite!
The good:
- Concentrated and effective! This is the next best thing to making your own.
- Affordable. This is a big bottle and you’ll get 32 doses out of this.
- It tastes great and it’s easy to use.
The bad:
- Needs to stay in the refrigerator and must be used within 2-3 months of opening. This is completely understandable, but you’ll need to plan accordingly if you don’t take it every day.
What I Don’t Love
- Lemongrass & Eucalyptus Beeswax Candle: This might be just me, but I don’t love this scent. It comes off too much like a cleaning product. I do, however, absolutely LOVE the Pumpkin Spice, Christmas Cheer, and Lavender Vanilla.
- Dryer Spray: While I love the idea of reducing static without dryer sheets, the first ingredient is vinegar, which can be too strong of a smell for some people. I use wool dryer balls instead and it seems to do the trick!
- Deodorant: I KNOW I’m in the minority on this one. This is actually a great option for people who have sensitive skin because it doesn’t have baking soda. As someone with a healthy sweat rate who doesn’t have sensitive skin, I need a little more stank-fighting support, especially when working out. I’ve reviewed and tested more deodorants than I’d like to admit, and Rowe Casa Organics is definitely at the top. Just not as effective for me.
FAQs
Rowe Casa Organics will accepts returns of unused or unopened product within 45 days of purchase.
No, Rowe Casa Organics is not an MLM company. They are a traditional retail brand that sells products through their website and wholesalers.
Yes! There are sales occasionally throughout the year, including a big sale during the holiday season. You can also get 20% off your first purchase sitewide with code coconuts.
Rowe Casa Organics does not include any undisclosed fragrance. All products are either unscented, or contain pure, therapeutic grade essential oils. The scents are light, natural, and dissipate quickly.
Yes. They source ingredients that are less likely to be contaminated with heavy metals, and all ingredients go through rigorous testing for contaminants, heavy metals, mold, pesticides and other known toxins. If an ingredient does not pass this meticulous testing, it is rejected immediately and not used.
Is Rowe Casa Organics worth it?
In my experience, yes. After reviewing the products and brand, here’s why I think Rowe Casa Organics is worth it:
- Easy swaps: I love that Rowe Casa Organics makes it easy for people to swap out the products they’re already using. They have a wide variety of products and their website is easy to navigate.
- Reasonably priced: In comparison to other non-toxic cosmetic and home products, Rowe Casa Organics products are reasonably priced. Many of their products are comparable to conventional options.
- No harmful ingredients: They use naturally-derived ingredients, and most of the ingredients are organically sourced. In their products, they don’t use undisclosed fragrance, endocrine disruptors, carcinogens, formaldehyde, coal tar, parabens, phthalates, retinols, PEGs, sulfates, or phenoxyethanol.
- Transparency: The ingredients are clearly listed with each product page, and organic ingredients are properly annotated. They have a clear mission and test ingredients for contaminants like heavy metals.
- Effective: Rowe Casa Organics uses safe and effective ingredients in their products. Most of the personal and home care products I’ve tested work incredibly well. I haven’t found any issues with lather, texture, pumps, or products working as described.
Where to Buy
Rowe Casa Organics sells products directly on their website and through wholesalers. They also offer returns on unused and unopened product within 45 days of purchase. As a big time fan of promo codes, they do have a decent code for first time buyers! Just use code coconuts at checkout.
Final Thoughts
My review of Rowe Casa Organics comes after extensive research and personal experience with the products. Initially, I was hesitant to buy their products because trying new things online can be a gamble. But, it’s now become one of my favorite brands to use, especially for household items like soap and candles.
While I’ve used many different safe cosmetic brands over the years, Rowe Casa Organics is one of the few I use daily. The products are super easy to use, and I love that they are transparent with ingredients and test for contaminants. If you’re considering testing something out, start with the ones listed above and you’ll likely have a positive experience!